Partner With Us Today for Tomorrow’s Success

Email Us – info@keystonerep.com
895 Don Mills Road, Two Morneau Shepell Centre, Suite 900, Toronto, M3C 1W3, ON, Canada

Connecting Furniture & Interior Architectural Brands with MENA Markets!

Independent representatives building partnerships with wholesalers, interior and furniture trade partners, and architecture & design firms across the Middle East and North Africa.

Proven

We have successfully helped international furniture manufacturers secure multimillion-dollar projects across the MENA region.

Trusted

We are the trusted link between global manufacturers and Middle Eastern wholesalers, traders, and A&D firms.

Project-Winning

With 25+ years of expertise, we’ve been recognized for building long-term cross-border partnerships and winning large-scale tenders.

Multilingual

Fluent in English and Arabic—bridging cultures and ensuring seamless collaboration across international markets.

Keystone Representatives is an independent manufacturers’ representative partnering with world-class furniture brands to serve architects, designers, developers, and enterprise clients across MENA & GCC. With 25+ years in the region, we focus on one outcome: helping your brand grow across the Middle East & North Africa and win projects with integrated compliance and after-sales support. We act in your best interest—advising what’s right for your brand and your project. Our team is fluent in regional workflows and stakeholder needs, aligning global standards with local regulations and procurement practices. Whether you’re entering Saudi & the broader GCC or scaling existing channels, we provide independent guidance, clear communication, and accountable execution.

Sam Fayyad
Sam Fayyad
General Manager
Rula Abdullah
Rula Abdullah
Managing Director
Alaa Moh’d
Alaa Moh’d
Sales & Marketing Director
Reham Husam
Reham Husam
Sales Representative
Naif Osama
Naif Osama
Marketing Representative
Rahaf Fyd
Rahaf Fyd
Sales Representative
Your bridge between international furniture manufacturers and MENA markets

We are independent representatives of international furniture and interior architectural brands in the Middle East & North Africa.

With over 25 years of experience, We specialize in helping global furniture and interior architectural brands expand into the MENA region. Since 1997, we have partnered with leading market players, combining deep industry expertise with strong regional networks.

Our role is to connect manufacturers with wholesalers, furniture traders, and architecture & design firms—ensuring their products are specified in tenders, bids, and large-scale projects. Together with our clients, we build sustainable partnerships that bring international quality and design excellence to MENA.

Why Keystone Representatives

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Years of Professional Experience

Founder-led expertise built on a proven track record representing global furniture and interior brands across GCC and MENA markets.

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Projects Delivered

Successful involvement in large-scale workplace, healthcare, education, and government projects.

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A&D Partnerships

Established relationships with leading architecture and design firms influencing regional specifications.

 

Selected institutional projects reflecting representative professional experience

Relevant Project Experience

Highlighting major projects delivered across healthcare, education, government, and corporate sectors in the Middle East.

Lebanon/ UAE - Healthcare
KSA - Education
KSA - Corporate
KSA - Government
KSA - Government
KSA/ UAE - Healthcare
KSA - Healthcare
KSA - Corporate
SAUDI ARABIA + UAE + LEBANON +
SAUDI ARABIA + UAE + LEBANON +
Highlighting our experience

Key Projects

Highlighting major projects delivered across healthcare, education, government, and corporate sectors in the Middle East.

Selected institutional projects where our represented brands were specified.

Twenty-five years of experience

Our Engagement Areas

We’ve built a wealth of experience to help our clients succeed.

Government + Corporate + Healthcare + Residential + Hospitality + Educational +
Government + Corporate + Healthcare + Residential + Hospitality + Educational +
Market Overview

Market Intelligence & Insights

Explore the latest research, reports, and market insights on the Middle East’s furniture industry.

Research & Intelligence

Market Insights

Let’s Talk About Growing Your Market
Are you a furniture or interior architectural brand looking to expand into MENA?

We help global brands connect with buyers, traders, dealers, and top A&D firms, ensuring your products are specified in major projects and delivered successfully. To get started, simply fill out the form and our team will respond promptly.

Untitled design (3)-2
Husam Fayyad Founder & CEO

    Head Office – Canada

    Regional Office – Saudi Arabia

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